Neeley Neal - Former Arizona Cardinals Cheerleader

Alumni Cheerleaders found out what Neeley Neal, our talented member and former Arizona Cardinals Cheerleader has been up to.  Neeley is the Founder of  Sideline Star that is the #1 site for cheer videos, routines and spirit resources from the Pros!

Neeley is a 14 year spirit industry veteran and is specialized in sports business & marketing.  She cheered 4 years on the NFL sidelines as an Arizona Cardinals Cheerleader, served 2 years as Line Captain, and was Captain for Super Bowl XLIII in Tampa, FL.  As a member of the Cardinals Show Team, Neeley traveled to S. Korea, Japan, Guam, Hawaii, Mexico and military bases throughout the U.S. in support of our troops and their families.

When she’s not cheering on the NFL sidelines, Neeley is an active member of the Arizona technology & entrepreneurship community.  Based in Scottsdale, is a 3-time recipient of the ASU Edson Entrepreneurship Award as the fastest-growing new media venture for cheerleaders and coaches.  Sideline Star was selected as a Top 12 Company to present at the Southwest’s largest capital investment conference, Invest Southwest, in 2007.

Neeley’s childhood was spent on the softball field, pitching for 2 national championship teams by the time she was 12 years old.  Neeley turned in her cleats for cheer shoes in junior high school and never looked back, cheering 4 years and earning a national championship with her co-ed high school squad in Northern California. She spent 8 years as a Cheerleading Instructor and Camp Director for the United Spirit Association (USA), and remains involved as a Head Judge for Regional, State and National cheer competitions.  After earning her B.A. in Economics from TCU, Neeley coached the Horned Frogs Cheerleaders from 2001-2002 and was a Sales Representative for Varsity Brands, Inc. in North Texas.

Her passion for sports marketing led her to the MBA program at Arizona State University, where she specialized in Sports Business.  Neeley led marketing and branding strategies and interactive/e-commerce consulting projects for companies such as the NBA’s Phoenix Suns, WNBA’s Sacramento Monarchs, Ticketmaster, Fox Sports and the Chicago Bears.  Her demonstrated leadership ability, creative fan experience and sports marketing knowledge, coupled with her passion for cheerleading and dance enables Neeley to lead her Sideline Star team to success.

When she’s not choreographing new cheers and dances, Neeley enjoys reading business & investment books, watching sports, and practicing her swing in the batting cage with her husband, Dan.  She enjoys connecting with other Pro Cheerleaders & Dancers, in an effort to provide tips, advice and resources to up-and-coming cheerleaders through the Sideline Star network and  If you are interested in being involved on the Pro Panel at or being a contributing choreographer for Sideline Star Lesson Videos, please email

Cheered for:

Arizona Cardinals Cheerleader, 4 years (2005, 2007-2009); Line Captain – 2 years

United Spirit Association (USA), Cheerleading Camp Head Instructor & Camp Director (1998 – 2006)

Texas Christian University All-Girl Cheerleading Coach (2001-2002)

Oakmont High School Co-ed Squad, 4 years (1993 – 1997); Captain & 1997 USA National Champions

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